Apple Music hits the beat, plays to 6.5 million active subscribers

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Apple Music's free trial only ended for early adopters less than a month ago, but CEO Tim Cook has still given us an
indication of the number of people who
enjoyed the service enough to keep
paying for it.

Speaking at the WSJD Live event, Cook
said that the service currently has 6.5
million paying customers, with another
8.5 million customers partaking in the
trial.

With big plans to improve the service in
the pipeline, these numbers mean that
Apple Music currently has over 15
million active users, which is an
increase of four million since the start of September.

There is a good chance that a good
number of those 6.5 million paying
customers simply forgot to cancel their Apple Music subscription, but the fact remains that the generous 3-month
trial is definitely bringing in plenty of
new subscribers.

Given how long Spotify has taken to get to its 20 million paying subscribers,
Apple's definitely moving in the right
direction.

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