4 Tricks to Google Analytics You Probably Don’t Use

Google Analytics can be one of your best friends when it comes to managing your website and understanding how well your campaigns perform. Most people don’t look further than the number of visitors, traffic sources and bounce rate, but there’s so much more to it – and these four tips can help you leverage this free tool to learn more about the people visiting your website, and to use those insights to improve its performance. 1) Connecting with Google Webmaster Tools For accessing a set of reports under the tab “Search Engine Optimization”, you need to connect your GA with GWT. To do that, go to Traffic sources->Search Engine Optimization->Queries and click on Edit in Webmaster Tools Settings. The new reports you’ll see (Queries, Landing Pages and Geographical Summary) will help you identify things like keywords that provide a good average position but low CTR (changing meta title and description can improve the CTR), landing pages that have...