Among all the mobile tech brands out there, only a few of them are
turning in profit. It was on show during the last quarterly financial
reports. We saw the likes of Blackberry, Lenovo, Sony, HTC, Microsoft
and others more, bleed money. This forced them to take steps to cutting
jobs and restructuring.
In the case of Sony, they have posted losses consecutively in recent
years. Let’s look at the few steps they’re taking to stay profitable.
For smartphones business
The last report quoted a loss of 60 billion yen for Sony’s smartphone
business. This forced CEO, Kazuo Hirai to cut costs, and also dissolve
the Sony PC division. There are positive sign with strong sales of video
games and image sensors, but the smartphone business is yet to tur“Otherwise, we haven’t eliminated the consideration of alternative
options.” “I do have a feeling that a turnaround in our electronics
business has shown progress. The result of three years of restructuring
are starting to show,” “But we still need to carry out restructuring in
smartphones.” “Restructuring of the mobile business is progressing as
planned, and we are aiming to turn profitable in the next fiscal year.
As of now, we have no plans to withdraw from the mobile business,”
Image Sensors to the rescue
If you’re observant, you’ll notice many phone makers currently use image sensors made by
Sony. The venture has become profitable for them, hence they plan to
make it an independent unit. Still under the umbrella of Sony. The new
firm would be calledSony Semiconductor Solutions and is slated to start
operations by April 2016.
New Acquisitions
Probably in a bid to improve their camera technology, Sony has just
acquired SoftKinetic. This is a Belgium startup that specializes on
image sensors that capture in 3D. This will most likely be applied in
the Playstation VR, and maybe phones too.
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